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Amanda Earley

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Take Action with Your Brand

By Amanda Earley

A brand is a promise that you make to the consumer. A brand is a mental shorthand that comprises our attitudes about a product or company. It’s all the things that pop in your mind when you think of [enter brand name here]. How can you shape these attitudes?

Everything that happens in and around your restaurant is a brand building opportunity. Every time someone walks into your door, swipes their credit card, gets a reservation confirmation call, sees your advertisement, receives an email, etc, they are interacting with your brand.

Often us marketing folks spend a lot of time on “the packaging,” the logo, the colors, the creative. Yes, those things are important. But don’t forget about the follow-through.

Restaurant brands are built with actions, not words.

Amanda Earley

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