A brand is a mental shorthand that comprises our attitudes about a product or company. It’s all the things that pop in your mind when you think of [enter brand name here]. How can you shape these attitudes?
Everything that happens in and around your restaurant is a brand building opportunity. Every time someone walks into your door, swipes their credit card, gets a reservation confirmation call, sees your advertisement, receives an email, etc, they are interacting with your brand.
Often us marketing folks spend a lot of time on “the packaging,” the logo, the colors, the creative. Yes, those things are important. But don’t forget about the follow-through.
Restaurant brands are built with actions, not words.
