Restaurant marketing has been in my system for a long, long time. At 15, my first job was making juice at Arden’s Gardens in Atlanta, Georgia. After being their for a few months, I was the one who made fruit and vegetable costumes for my co-workers and convinced them all to march in the neighborhood parade. Yes, I’m that girl.
I’m Amanda Earley, brand marketer, blogger, traveler, and new mom.
Recently, I’ve relocated to Atlanta, my hometown, from Orlando where I’ve worked for the past five years, in brand marketing for Darden Restaurants on brands like Yard House and Bahama Breeze.
Although I had a great career at Darden and a promising path ahead, the birth of my daughter last year made me rethink being so far from my large extended family. My husband and I decided it was now or never and took a leap of faith to move back home. I know most people thought I was crazy for leaving, but I trusted that my experience and entrepreneurial grit will show me the way to the next step in my career.
I love Brand Marketing and owe all my success in the field to tenacious curiosity. I am just shy of a Masters in Foreign Service which makes for an interesting topic over cocktails, but I didn’t go to Business School nor do I have an MBA. I learned from the ground up. I have worked in every bar and restaurant position short of calling myself a chef.
I’ve learned by listening, not being afraid to ask questions, and knowing that you can truly learn anything if you google it. The secret sauce to my success in coming up with innovative ideas and making strategy wins has been a ‘nothing-but-possibility’ attitude, a creative mind and real world business smarts.