A Ted Talk You Can’t Miss: How to Start a Movement, Derek Sivers

Say No to “Social media-ese” and Find Your Brand Voice

Sometimes us marketers get so caught up in selling ideas to our peers and our bosses that we often forget to not talk to our consumer in a real language. We end up using what some call “marketing-ease,” or this non-sensical language filled with acronyms, big words with little substance, or fancy words that really don’t exist (like incentivize.)

A same sort of tendency happens when brands talk in social media. It’s easy to get caught up in the daily work behind a campaign, and we end up treating our social media strategy as if it was just an extension of traditional media.

Instead, create great content that weaves your product into a story and creates a clear benefit to your consumer – a story that your consumer will ultimately seek out rather than cause them to ‘unlike’ or ‘unfollow’ your page. Instead of trying to interrupt and scream out your message to the consumer, they will seek out finding out more information. This will make your relationship long-lasting and memorable.

Five questions that will help you steer clear of ‘socialmedia-ese”

1. If your business was a celebrity who would it be?

2. If your business was a person, what would be his/her life mantra?

3. If your business was a person, what brands would they be interested in?

4. Does this post provide a clear benefit to my consumer?

5. Do I tell the story about my benefit in a way that makes sense to my consumer’s priorities right now?

 

Stress Relief Time: Get Over Stress and Make It Your Friend

As the sun sets on Sunday evenings, usually my stress starts to kick into overdrive. Luckily a friend on Facebook shared this video recently. The Ted Talk video helped me rethink stress and it even provided me with a bit of immediate relief from … [Continue reading]

Becoming a Linchpin

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If you have read any of my blog posts before, you may know how much I enjoy my daily newsletter from Seth Godin. I am now reading Seth Godin's book Linchpin, where he argues that the world of having standardize factory-esque business is … [Continue reading]

Millennials: Entitled or big dreamers?

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I recently read an article in the Harvard Business Review titled "You're probably Wrong About Millennials."  The article stated what most of us know about millennial stereotypes: that we are entitled, disloyal, and lazy, and it argued that maybe that … [Continue reading]

How to deal with disappointing your boss

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We all know the feeling: wanting to do so well for your boss and your company and having too many items on your to-do list to properly get everything done. In times like these, it is really important to help manage your boss manage you. Many … [Continue reading]

Follow-up – Facing Fear

This is a great follow-up to my post about fear earlier this month. A great vignette from the Lean In crew. … [Continue reading]

Don’t stop learning

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One of my favorite NPR programs is the TED Radio Hour. I recently listened to an episode, "Unstoppable Learning." The program dives into the way we humans learn and the guests question whether we really need to teach people in order to spark … [Continue reading]

Looking Past Fear in the Workplace

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What would you do if you were not afraid? My mom has a coffee cup from an Atlanta artist known as Sister Louisa that simply states: "Fu%$ Fear." I used to drink my morning cup of coffee out of that mug before a big test when I was in high school, … [Continue reading]

Never Lie About Who You Are

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At a great time in history when the Supreme Court Justices question the constitutionality of the Defense of Marriage Act, we can see the world dispute the ability to express oneself freely on equal terms. Dan Pallota writes for the Harvard … [Continue reading]